Posts Tagged ‘Hard’

Here is Cyhi Da Prynce’s street video for “So Hard” & “Say Ahh”. Watch “Say Ahh” after the jump! Spotted at RapRadar.

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I really like this song and the video to go with it is video of the year material, Young Jeezy kills this. Shouts to ONSMASH.

Rihanna has always managed to turn heads with her visual sensibilities, starring in fascinating music videos that show off her fashion-forward outlook and her willingness to dive into complicated narratives and images. The singles from her latest album, Rated R, have been no exception: She opted for stunning simplicity on “Wait Your Turn (The Wait Is Ova)” and explored dark noir themes on “Russian Roulette.”

Her new video (for the Young Jeezy-assisted “Hard”) premieres on MTV at 4 p.m. on Thursday, and MTV’s Buzzworthy blog has a 30-second preview.

The preview features the singer dressed in military garb. It’s hardly a regulation uniform, though, as she’s not wearing pants and at one point pulls her green fatigue shirt open to reveal her chest (with black tape over her breasts). It’s the sort of sexy warfare motif that has been all over the artwork for Rated R (most notably the cover to the “Russian Roulette” single).

“It’s couture military,” Rihanna explained to MTV News during a visit to the video’s set two weeks ago. “Everything is surrounded around the idea of something military. We have tanks, we have troops, we’ve got helicopters, we’ve got explosions. We’ve got lots of cute outfits, lots of bullets. It’s crazy.”

In another image from the video, she is wearing war paint and shoulder pads with spikes coming out of them. That scene takes place in a desert, which recalls the classic clip for Tupac’s “California Love.” It should give a nice boost to the already well-performing “Hard,” which currently sits in the top 20 of the Billboard Hot 100.

Courtesy of MTV.

Here are the visuals of Rihanna & Young Jeezy performing “Hard” on 106 & Park. Rihanna’s voice is amazing. Courtesy of Rapradar.

‘We’ve got lots of cute outfits, lots of bullets,’ singer says of video.

When The-Dream and Tricky Stewart first played Rihanna “Hard,” they did it almost as a joke. They thought there was no way she’d go for the song … it was too, well, hard. Little did they know Rihanna was looking to ad some swagger to her Rated R album, and the song was just what she had in mind.

“Funny enough, when I first heard the song, we were in Paris — they flew out there to play me some songs they had done for me, some ideas. And before they played ‘Hard,’ they were like, ‘We’re gonna play you the ghetto one first, and you have to do it, you have to do it,” Rihanna laughed. “They thought I wouldn’t like it, and when I heard it, I just loved it. It had such an attitude and a swagger … super cocky, and just a fun song. We just thought it was the perfect song for Jeezy [to do a verse on]. It was made for him to collaborate on it. And I think he did an amazing job.”

So needless to say, “Hard” made the cut and ended up being tapped as the third single from Rated R. Which is what brought Rihanna to Los Angeles this week, where she shot a video for the track with director Melina Matsoukas. And in keeping with the feel of the song, the video is equally tough: an over-the-top military exercise, only with a decidedly Rihanna touch.

“It’s couture military,” Rihanna explained. “Everything is surrounded around the idea of something military. We have tanks, we have troops, we’ve got helicopters, we’ve got explosions. We’ve got lots of cute outfits, lots of bullets. It’s crazy.”

MTV News will have lots more from the set of Rihanna’s “Hard” video in the coming days!

Courtesy of MTV.

Here is the clean version of a new banger from Rihanna titled “Hard” featuring Young Jeezy. UPDATE: I have added a link to the dirty version.

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Download: Rihanna – Hard Feat. Young Jeezy [Dirty] [Link #2] / Rihanna – Hard Feat. Young Jeezy [Clean] [Link #2] Courtesy of Nah Right.